TikTok is introducing a fresh option that allows them to lessen the quantity of AI-created media appearing in their timelines. This step comes as the service announced that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread release. This advancement comes amid a increase in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A large amount of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that a lot of users appreciate content created using AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to see more or less of that, according to their own preferences,” commented a spokesperson.
AI on the Platform
The service announced that there are presently over a billion videos on its app identified as artificially created. In total, over 100 mn videos are uploaded to the service daily, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the amount of AI content they view by using the topic control feature in the app and picking the AI content topic. Additional categories that are already be adjusted under the setting cover politics, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to identify convincing artificially created content, and it prohibits harmful AI impersonations of public figures or emergencies. Any believable AI video that is unmarked can be deleted under its terms of service.
Furthermore, the app will now attach an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This measure is aimed to help prevent users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is additionally introducing a $2 million AI literacy fund for professionals and groups to develop informative material about ethical AI use. This program will benefit non-profit groups focused on educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its moderation strategy, during controversy over plans to cut jobs for numerous content moderators in the UK. The company is set to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and internet security professionals expressing worry that people are being substituted by machine-led review.
A senior executive explained that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content prior to it has to be seen by humans. The platform reported a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
